You'll probably learn the most about exhibition opportunities by talking with other photographers.
You can also create opportunities to show your work.
An old student recently told me he had an exhibit at a Prada store.
Look for opportunities at stores, restaurants, hotels, libraries, community centers, colleges and universities, government (Arsenal Gallery in Central Park), non-profit organizations, and schools.
Many online magazines publish the work of unknown photographers.
Look for galleries where your work will be appropriate.
Study their past exhibits, and review the work of their photographers, on the gallery websites.
After you've found a gallery that's appropriate for your work, ask if they're looking at work.
If so, ask about their portfolio submission guidelines.
Observe the guidelines precisely.
Present your work in the best way possible, visually and with easy access.
Here's an article: How to Create a Portfolio of Your Work.
Many galleries have group shows in which less established photographers are more apt to be shown.
Group shows often have a theme, and are more common during the summer.
Query galleries well before summer about their summer exhibit plans.
Selling in Art Shows Youssef Ismail
Show And Sell; John Conn And The Fine Art Of The Street Sale Barry Tanenbaum
Center for Fine Art Photography Fort Collins, CO
Center for Photography Photography Now Juried Exhibition Woodstock, NY
CEPA Gallery Cooperative, Buffalo
Foundry Gallery Cooperative, Washington, DC
Light Factory Photographic Arts Center Charlotte, NC
Nelson Hancock Gallery Brooklyn
Positive Focus Cooperative, Brooklyn
San Francisco Camerawork Cooperative
SoHo Photo (Cooperative) 15 White St.
State of the Art Gallery Cooperative, Ithaca, NY
Greene County Arts Council Catskill
Saratoga Arts Council Saratoga Springs
Schoharie County Arts Council Cobleskill
If you're exhibiting in a gallery, the proprietor will guide the pricing of your work.
If you're exhibiting elsewhere, you may have to price your work without guidance.
Realize that most photographs are sold at a loss.
If you add up the cost of your education, experience, time, equipment, and materials, what you can charge is often less.
Use the factors below when pricing your work.
|1) Your reputation|
|2) Type of gallery||Work in an exhibit at a restaurant or library will be priced far less than work at a commercial gallery.|
|3) Size of the print||Even though the cost of making a larger print is often minimal, you can charge much more for the larger print.|
|4) Uniqueness and limiting the edition||
If you use a process in which each print is unique, you may be able to charge more.
In a commercial gallery, you may be able to charge more if you limit the number of prints that will be made of a photograph. This called a limited edition.
Often, as the edition sells, the prices are raised to encourage prompt sales.
|5) Unusual or expensive materials and processes, and time-consuming processes or subjects||If you're making platinum prints, you may be able to charge more than you would for an inkjet print.|
|6) Hand-of-the-artist||If you use a process in which your hand is present, such as brushstrokes when coating paper for a collotype print, you may be able to charge more.|
|7) Matting and framing||
Buyers often accept the cost of matting and framing more than the cost of your work.
For example, a buyer may be willing to pay only $60 for your photograph, but may readily pay an additional $100 for the matting and framing.
You may be selling your work at a loss, and making a profit on the framing.
|8) Competition||What are photographers charging in your area?|
|9) Region||Photographs, in an exhibit at a restaurant, can be priced higher in NYC than in Bismarck, SD.|
|10) Market||A photograph of a rare tiger species can sell for more than a photograph of a pet cat.|
|11) Sophistication of prospective customers||
If the people visiting the gallery have knowledge of art history, for example, you can charge more for a gold-toned B&W print.
If, on the other hand, their experience with art is solely with 4x6 prints from Wal-Mart, you can't charge a premium for a gold-toned print.
A commercial gallery may take a 50% commission.
A restaurant or library may take a smaller commission, either for their own use or as a donation to a charity.
Taking the Leap: Building a Career as a Visual Artist, by Cay Lang
Exhibiting Photography: A Practical Guide to Choosing a Space, Displaying Your Work, and Everything in Between, by Shirley Read
The Value of Photography Debra Weiss